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I skimmed the list and predicted what the site was likely to be about. I always look at the URLs to see what type of site it is - business (.com), educational (.edu) or an organization (.org). I noticed most of the sites are vacation tours. Can you predict whether I decided to use a commercial site?
You get the way I'm thinking! I chose Dolphin Adventure. I know they are trying to sell vacations, but they can give me valuable information about why people love to swim with dolphins. I need to know the pros and cons to form my own opinion.
I agree you have to be careful with business sites, but I think you can get valuable information. You just have to know that their goal is to sell! So, I did choose Dolphin Adventure to get the perspective of the vacation tour groups.
I used to click on the first site, and then just click one by one through the sites, but I learned that can really be inefficient. Sometimes you get lucky with the first hit, but usually it pays off to skim the list.